The 5 Best Tips for Making a Corporate Recruitment Video
Recruiting top talent is more competitive than ever. According to LinkedIn, 75% of job seekers research a company’s reputation and employer brand before applying. One of the most powerful ways to showcase your company culture and attract top-tier candidates is through a corporate recruitment video.
A well-crafted recruitment video can boost job applications by 34%, according to a CareerBuilder study, making it a must-have tool for HR professionals and recruiters. However, simply throwing together a quick video won’t cut it. To create a compelling, engaging, and effective recruitment video, follow these five expert-backed tips.
1. Define Your Message and Employer Brand
Before you even pick up a camera, define the core message of your recruitment video. Ask yourself:
What makes our company unique?
What kind of employees thrive here?
What values and mission drive our business?
Case Study: HubSpot’s Employer Brand
HubSpot, a leader in inbound marketing software, created a recruitment video centered around their “HEART” values (Humble, Empathetic, Adaptable, Remarkable, Transparent). The video not only highlighted these values but also featured real employees discussing their experiences. The result? A 60% increase in job applications following the video’s release.
Pro Tip: Use storytelling techniques to connect emotionally with job seekers. Instead of listing company benefits, showcase real employees and let them share their authentic experiences.
2. Showcase Real Employees and Authentic Work Culture
Candidates want an inside look at your company. In fact, 80% of job seekers say they would apply to a company that uses video to showcase its culture, according to a survey by Glassdoor.
Best Practices:
Feature a diverse group of employees from different departments.
Capture candid, unscripted moments rather than overly polished scenes.
Highlight office life, remote work setups, team collaborations, and company events.
Example: Google’s “Life at Google” Series
Google’s recruitment videos focus on real employee testimonials and day-in-the-life experiences, making candidates feel like they’re already part of the team. This transparency has contributed to Google ranking as a top employer year after year.
Pro Tip: Avoid stock footage. Modern job seekers value authenticity over generic visuals.
3. Keep It Short, Engaging, and Visually Appealing
Attention spans are shrinking—the average viewer watches only 60 seconds of a video before deciding whether to continue. That’s why concise, high-energy content is key.
Ideal Length:
30-90 seconds for social media teasers
2-3 minutes for full recruitment videos
Key Engagement Tactics:
✅ Use dynamic visuals and fast cuts to maintain attention. ✅ Include captions (85% of Facebook videos are watched on mute). ✅ Incorporate upbeat background music to set the tone.
Case Study: Starbucks’ Recruitment Video Success
Starbucks created a 60-second recruitment video titled "Opportunity Youth," which highlighted the company’s commitment to hiring young job seekers. The video’s brevity and engaging storytelling led to a 45% increase in job applications from young professionals.
Pro Tip: Hook the audience in the first 5 seconds with a powerful statement or visual.
4. Optimize for SEO and Multi-Platform Distribution
Creating an amazing recruitment video is only half the battle—you also need to ensure it reaches the right audience. That’s where SEO and strategic distribution come in.
SEO Optimization Tips:
Use keyword-rich titles (e.g., "[Your Company Name] Careers | Join Our Team Today!").
Add a detailed video description with keywords like "best places to work" and "career opportunities."
Include subtitles and transcripts to improve search rankings.
Use YouTube tags related to hiring, career growth, and your industry.
Best Platforms for Distribution:
✅ Your Careers Page: Embed the video on job listings. ✅ LinkedIn & Glassdoor: These platforms prioritize employer branding content. ✅ Instagram Reels & TikTok: Short-form recruitment videos perform exceptionally well. ✅ YouTube & Facebook: Great for longer, storytelling-driven videos.
Case Study: Marriott’s "#BeginYourStory" Campaign Marriott optimized its recruitment videos for YouTube SEO, leading to over 2 million views and a 35% increase in job applications.
Pro Tip: Upload a native version of the video on each platform instead of linking to YouTube to maximize reach and engagement.
5. Include a Clear Call to Action (CTA)
Your recruitment video should drive action—whether that’s applying for a job, visiting your careers page, or signing up for a company newsletter.
Effective CTAs to Use:
🔹 "Apply now at [Your Careers Website]!" 🔹 "Follow us on LinkedIn for job updates!" 🔹 "See open positions at [Company Name] today!"
Case Study: Dropbox’s "Life Inside Dropbox" Video
Dropbox added a simple yet effective CTA: "Join us today! Visit dropbox.com/careers." This direct approach led to a 20% increase in website traffic to their careers page.
Pro Tip: Make your CTA clickable and visible within the first 10 seconds and at the end of the video.
Hiring a Professional Video Production Team
While creating a corporate recruitment video yourself is possible, producing a high-quality, engaging, and strategic video requires expertise. A professional video production company can: ✔️ Ensure high-quality visuals and audio. ✔️ Use storytelling techniques that resonate with job seekers. ✔️ Optimize your video for multiple platforms and SEO. ✔️ Save your team valuable time and effort.
By investing in professional video production, you maximize your chances of attracting the best talent and standing out in a crowded job market. Ready to get started? Contact us Today!
