5 Ways Animated Explainer Videos Can Help Build Your Brand
In an era where digital content reigns supreme, animated explainer videos have emerged as a powerful tool for brand building. These videos break down complex ideas into engaging, digestible visuals that capture attention and drive customer action. According to a study by Wyzowl, 96% of people have watched an explainer video to learn more about a product or service, highlighting their immense influence in consumer decision-making.
But how exactly can animated explainer videos contribute to brand growth? Let’s explore five key ways.
1. Enhance Brand Awareness and Recognition
Why It Matters
Brand awareness is the foundation of customer acquisition and retention. The more recognizable your brand, the more likely customers are to choose your products over competitors.
How Explainer Videos Help
Consistent Branding: Animated explainer videos allow you to integrate your brand colors, logo, and style in a compelling, memorable way.
Increased Reach: Videos are highly shareable on social media. According to HubSpot, video content is 12 times more likely to be shared than text and images combined.
Memorable Messaging: Studies show that people retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text form (Insivia).
Case Study
Dropbox, one of the earliest adopters of animated explainer videos, gained 10 million new users after launching a 2-minute animated video, resulting in a $48 million revenue increase.
2. Boost Engagement and Audience Retention
Why It Matters
Attention spans are shrinking—research suggests that the average human attention span has dropped to just 8.25 seconds (Microsoft study).
How Explainer Videos Help
Visual Appeal: Animation simplifies complex topics through engaging visuals and storytelling.
Higher Engagement: A study by Animoto found that video ads drive 1,200% more shares than text and images combined.
SEO Benefits: Google prioritizes video content in search rankings. Webpages with videos have a 53 times higher chance of ranking on the first page of Google (Forrester Research).
Expert Opinion
Neil Patel, a leading digital marketing expert, states:
“If you want to increase your conversions, start creating video content. People prefer video over text, and search engines love videos too.”
3. Simplify Complex Ideas and Increase Conversion Rates
Why It Matters
Customers prefer clarity. If they don’t understand your product or service, they won’t buy it.
How Explainer Videos Help
Visual Storytelling: Animated videos turn complex ideas into simple, engaging narratives.
Improved Understanding: Research by HubSpot shows that 72% of customers prefer to learn about a product through video rather than text.
Higher Conversions: Landing pages with explainer videos increase conversions by 86% (Eyeview Digital).
Case Study
Crazy Egg, a website analytics company, used an animated explainer video to clarify their service. The result? A 64% increase in conversions, generating an additional $21,000 per month.
4. Strengthen Emotional Connections with Your Audience
Why It Matters
Emotionally connected customers are 52% more valuable than those who are just satisfied (Harvard Business Review).
How Explainer Videos Help
Relatable Characters: Animation allows you to create custom characters that resonate with your audience.
Storytelling: A well-crafted story engages viewers on a deeper emotional level.
Trust Building: A good explainer video showcases your brand’s personality and values, building trust with potential customers.
Expert Opinion
Dr. Susan Weinschenk, a behavioral psychologist, explains:
“People are more likely to remember and act on information when it’s presented in a story format.”
5. Improve Social Media Performance and ROI
Why It Matters
Social media is a goldmine for brand visibility and customer engagement, but standing out is challenging.
How Explainer Videos Help
Increased Social Shares: Videos generate 1200% more shares than text and images combined (Brightcove).
More Comments and Interactions: A study by Facebook found that video posts receive 59% more engagement than other post types.
Better ROI: Wyzowl reports that 88% of marketers say video gives them a positive ROI.
Case Study
Dollar Shave Club skyrocketed to success with an animated explainer video that generated 12,000 new customers within 48 hours and led to a $1 billion acquisition by Unilever.
Animated explainer videos are not just a trend—they’re a proven strategy for building a strong, recognizable brand. By enhancing awareness, increasing engagement, simplifying complex concepts, strengthening emotional connections, and improving social media performance, explainer videos drive real business results.
If you haven’t already leveraged animated explainer videos, now is the time to integrate them into your marketing strategy. Start creating compelling content that captivates, informs, and converts your audience into loyal customers.
Ready to Elevate Your Brand with Animated Explainer Videos?
Contact Market Street Today To Get Started!
